Listeners Play Starring Role in New Vehicle Donation Spots
We are pleased to introduce a new suite of on-air promos created by one of the country’s top public radio producers, featuring actual car donors talking about turning their cars into programs they love.
You can hear Matthew, Leonard, Lauren, Michael and Lucille tell their stories, right here.
We asked independent producer Sean Cole to create these spots because we know how critical it is for your on-air fundraising to meld seamlessly with your on-air sound. Our goal was simple: We wanted something that was more than just great fundraising. We wanted great sounding programming, too.
Working with the talented producers at Car Talk Plaza, Sean culled through dozens of prospects, finally selecting several articulate, funny, smart listeners who represent a diverse range of our public radio community. Tape recorder in hand, he visited car donors in thier homes, to hear how they donated a vehicle to support the programming they love.
We love the results, and we hope you do, too. Donors were thrilled to help spread the word about vehicle donation. Go ahead and spread the word to your donors. Air any of Sean's first four spots, each 25 seconds in length with an additional :05 bed for a local tag. E-mail Twyla Olson to get copies.